Gemini_Generated_Image_bwk048bwk048bwk0
30 anos, Barueri - SP

Who I am

What excites me most about Product Design is transforming complex challenges into intuitive, scalable interfaces that create value for both users and businesses.

I specialize in UX Strategy, Interface Design, and Design Systems, designing digital products where usability, consistency, and visual quality drive adoption and business impact. Since 2020, I’ve collaborated with distributed teams in remote environments, partnering with Product Managers, Engineers, and stakeholders to deliver products from discovery to launch while building strong cross-functional relationships.

Throughout my career, I’ve worked on fintechs, enterprise platforms, and marketplaces at companies such as Itaú Unibanco, XP Investimentos, GetNinjas, and Station Zero Lab. Beyond my professional experience, I enjoy building personal projects, such as a financial education app and I’m passionate about learning languages and exploring different cultures, experiences that continue to shape my approach to design.

Some results I’ve helped achieve include:
• Reduced manual effort by 66% through workflow optimization.
• Increased sales activity time by 9 percentage points through redesigned user journeys.
• Reduced request completion time from 3 minutes to 30 seconds with mobile-first solutions.
• Increased platform adoption to 80%+ of active users.
• Increased lead engagement by 42% through a gamification initiative.

Core Competencies: Product Strategy • UX Strategy • Product Discovery • User Research • Interface Design (UI) • Interaction Design • Design Systems • Usability Testing • Accessibility • Product Metrics • A/B Testing • Stakeholder Management • Cross-functional Collaboration • Enterprise Products • Fintech • SaaS

education

Undergraduate

2015 – 2021 | Universidade de São Paulo – USP Bachelor’s Degree in Graphic Design and Product Design

2019 | Politécnico de Milão  – POLIMI  Design for Communication & UX/UI

 

Postgraduate

2023 – 2024 |  Universidade de São Paulo – USP – Master’s Degree in Digital Business

 

Additional Training

2025 | Ai Management

2023| Custumer Experience (CX) Strategy

2022| Punk Metrics – UX Metricas

2022| Meiuca – Design System Specialist

2021| Uiboost – Design de interfaces: UI com foco em UX 

2020| Design Circuit – Curso de aperfeiçoamento em UX

Skill

User Research

Design System

Prototypes

User Personas

Mind Maps

User Journeys

Usability Testing

UI Patterns

Benchmark Analysis

Moodboard

Brainstorming

Field Research

Prototyping

Visual Identity

Social Media

Illustration

Product Design

Technical Drawings

Product Mockups

HTML5

CSS3

Javascript

Did I hear networking?

Product Designer

• São Paulo

If you are thinking about hiring me or would like to discuss a project, get in touch with me at

karennlaurindo@gmail.com