Private Credit Platform
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The electronification of institutional trading represents a significant shift from traditional methods, which relied on phone calls, Bloomberg chat, and conventional trading floors. The central challenge of this project was to pioneer the transition to a digital environment, transforming an experience previously anchored in conventional channels into an electronic one.
The primary goal was not only to migrate to digital, but also to add substantial value to the user experience in this new landscape. This involved rethinking processes, developing advanced electronic trading platforms, and ensuring a smooth transition for institutional market participants.
The mission was to create not merely a digital alternative, but an experience that exceeded expectations and brought efficiency, agility, and innovation to institutional trading. The project aimed not only to digitize transactions, but also to provide tools and resources that reinforced this paradigm shift, delivering tangible benefits to users such as greater speed, transparency, and accessibility.
As the designer on this institutional trading electronification project, I played a broad and strategic role. My responsibilities included:
- User Research and Understanding: qualitative and quantitative research with institutional users, stakeholder engagement, and feedback analysis.
- Ideation and Design Strategy: definition of discovery and ideation strategies; translation of insights into effective solutions.
- Prototyping and Validation: low-, mid-, and high-fidelity prototypes, with frequent testing involving stakeholders, developers, and end users.
- User Experience (UX): design of interfaces and flows, applying user-centered practices.
- Stakeholder Collaboration: ongoing communication with brokers, analysts, and other professionals to ensure alignment with their needs.
The process was characterized by continuous discovery and release waves (V1, V2, and V3), with progressive improvements based on feedback and metrics.
Video (demo)
Wave 1 (V1)
V1 was guided by validations and alignment sessions led by PMs with stakeholders to ensure the solution met expectations and needs.
- Validation and Alignment: requirements, objectives, and critical effectiveness factors.
- Simplified Version: prioritization of essential features and an intuitive interface.
- Order Ticket: placement of buy and sell offers directly through the order ticket.
- Testing and Interviews: extensive testing and interviews with key users.
- Pain Point Tracking: continuous monitoring of challenges to guide iterations.
Continuous Discovery: ongoing research to track evolving user and market needs.
Wave 2 (V2)
After V1 was launched and feedback was collected, V2 focused on significant refinements to improve usability and efficiency.
- Offers in Table Cells: place offers directly within table cells.
- Sound Design: sounds for critical events (outbid order, offer acceptance, and trade completion).
- Refined UX: improvements guided by specific feedback on flows and data presentation.
- Testing and Validation: robustness testing and interviews to verify alignment with expectations.
Wave 3 (V3)
Outbidding orders: a feature that enables traders to outbid other traders' orders, increasing competitiveness and dynamism.
- Competitiveness: rapid response to changes and strategic advantage.
- Dynamism: real-time adjustments to strategies.
- Immediate feedback: instant visibility into trading changes.
- Blotter (history): lower section containing order history (executed, canceled, outbid, etc.).
Continuous Learning
Continuous analysis of feedback from stakeholders, traders, and other participants, with iterations guided by usage and performance metrics.
Greater agility, more confident decision-making, and continuous humanization of the process — designing for real people in a competitive and highly regulated environment.
- Integration of documentation and standards into the development workflow;
- Prioritization framework based on user profiles;
- Continuous improvement based on data and recurring interviews.